Vodafone Greece | Mobile Marketing Mega Promotion with premium SMS | Upstream | 2008

ve got hard numbers to prove it. And what they show is quite extraordinary: we've helped mobile operators boost subscriber-base ARPU by up to 5%, without cannibalizing existing VAS revenues. Intangible benefits are all very well - we're the first to appreciate the value of boosting brand equity - but when you're battling against other people's prejudices you have to go the extra mile. How do we do it? Picture a 3-month mega-promotion that dominates your market mindspace and makes the ...
Author: UpstreamMobileMktg; Tags: Vodafone Greece Upstream Mega Promotion Super Promotion mobile marketing ARPU premium SMS premium contest mobile operator SMS win Mobile Promotion mega promo TV spot TV commercial TVC


















