DELL appoints Computer Source Ltd as Authorised Distributor for Bangladesh (Desh TV) Video

At a press briefing on 18 October 2009, Dell Computer announced the appointment of one of Bangladeshs leading information technology companies, Computer Source Ltd (CSL), as their Authorised Distributor for consumer products in Bangladesh.

CSL with their broad network of retailers across the country will strive to develop Dell's geographical reach in Bangladesh. The agreement between the two companies adds a significant new dimension to CSLs vast product and service portfolio addressing the rapidly growing consumer IT segment. CSLs charter includes two-tier distribution of the broad range of Dell Inspiron, Studio, Studio XPS as well as Vostro notebooks and desktops, LCD monitors, projectors and other computer peripherals.

We believe our relationship is highly synergistic. CSL has an extensive retailer channel in Bangladesh while Dell has an impressive range of high quality personal computer offerings for the market, said Prasenjit Sarkar, Emerging Markets Director, South Asia Consumer, Dell Global BV (Singapore).

Through CSL, Dell consumer products will now be available throughout Bangladesh. Speaking on the new tieup, Prasenjit said, CSL are one of Bangladeshs leading IT distribution companies and are ideally positioned to establish a complete national presence for Dell consumer products." He added, Together we are confident that Dell & CSL will collaborate to earn retailer & consumer confidence & market leadership.

We are excited to be representing and working with Dell in Bangladesh. We believe that this partnership will add a new dimension to our current consumer offerings. said Mr AHM Mahfuzul Arif, Managing Director, Computer Source Ltd. He added that "our proven distribution strength as well as pre- and post-sales track record reinforce our commitment to our retailers. We have achieved this by consistently providing them with leading products and solutions in the market, thus opening up new business opportunities for them."

Mr Asif Mahmud, Director, Computer Source Ltd, presented CSLs future plans on promoting Dell products in a comprehensive audio-visual presentation.

Representatives from several IT retailers and news media (both electronic and print) were present at the agreement-signing program.

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About Computer Source
Computer Source Ltd (www.computersourcebd.com) is the largest technology distributor & service provider of Bangladesh. Since 1993, Computer Source has connected technology solution providers with users nationwide, identifying markets and technologies that shape the IT industry. Today, Computer Source remains at the forefront of the technology marketplace, bringing the latest products and services to market and finding new ways to bring value to its customers. The company offers a broad array of solutions and services to thousands by distributing and marketing IT products from nearly 30 world renowned brands. CSL created its own warranty brand called BUY 48 under which it offers solution to its valued customers within 48 hours of warranty claim.