Mr. Six: The Brand Icon That Wouldn't Die Video

NEW YORK (YouTube.com/AdAge) -- In 2004, when he frantically danced his way into the public consciousness, the oddly engaging Mr. Six became one of the country's best-known brand icons. But in late 2005, the amusement park company's new management dumped the campaign, calling its creative concept "misguided." This spring, as Six Flags slipped into a bankruptcy reorganization, the dancing octogenarian was back again with a vengeance. SVP of marketing Angelina Vieira Barocas discusses the turnaround in thinking as well as Mr. Six's future

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Author: AdAge; Uploaded: Nov 9, 2009; Duration: 3:4; Views: 89

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