MIDS09 - Frederick Herot, pt.2 Video
Part 2 of 3. In this session from the Marketing Innovation & Discovery Summit 2009, Frederick Herot, VP of Marketing at Realtor.com, introduces new personalization capabilities and targeting methodologies that help to drive higher response rates, generate more warm leads and increase campaign ROI. Learn how Move, Inc. successfully integrated personalization with direct mail and customized landing pages to increase qualified, inbound leads for their real estate clients despite today's struggling housing market.
Author: QuantumDigital; Uploaded: Oct 15, 2009; Duration: 6:9; Views: 6
Tags: marketing direct mail realtor real estate housing market move frederick herot response rate roi leads sales campaign personalization quantumdigital mids09 mis09 herotek herotilapia multispinosa herotech herotalk herotsc jobs herotsc heroturko heroturko vector heritage heriot watt










