MIDS09 - Frederick Herot, pt.2 Video

Part 2 of 3. In this session from the Marketing Innovation & Discovery Summit 2009, Frederick Herot, VP of Marketing at Realtor.com, introduces new personalization capabilities and targeting methodologies that help to drive higher response rates, generate more warm leads and increase campaign ROI. Learn how Move, Inc. successfully integrated personalization with direct mail and customized landing pages to increase qualified, inbound leads for their real estate clients despite today's struggling housing market.

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Author: QuantumDigital; Uploaded: Oct 15, 2009; Duration: 6:9; Views: 6

Tags: marketing  direct mail  realtor  real estate  housing  market  move  frederick herot  response rate  roi  leads  sales  campaign  personalization  quantumdigital  mids09  mis09  herotek herotilapia multispinosa herotech herotalk herotsc jobs herotsc heroturko heroturko vector heritage heriot watt


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