The power of the brand Video

Brand historian Robert Opie takes a retrospective look at the power of the brand throughout the century. From the roots of brand creation, to the classic TV adverts from the seventies and eighties, right through to today where modern day campaign tools such as facebook are bringing consumer power to the forefront giving the public a direct and immediate audience with their favourite products.

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Author: theindependent; Uploaded: Nov 10, 2009; Duration: 3:15; Views: 170

Tags: business  robert  opie  powerpoint viewer power iso powerleague power pamplona power rangers games power of attorney powermat power rangers powerball powerpoint


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