No matter how cool a new media property is, if it isnt easy to buy it cant scale Video

David Spark here, reporting for ad:tech at ad:tech NY 2009.

After a session entitled Place-Based Digital and Video Ad Networks-The Time Has Come I spoke with the three panelists, Gareth Ellen, EVP, Director of Digital for Ogilvy Action, Limore Shur, Founder and Chief Creative for Eyeball, and Patrick Moorhead, Director of Emerging Media for Razorfish.

The insights that came out was the need to facilitate the media buying experience, not to worry whether this experience was so new or so different, and to take hold of an experience thats close to the consumer.