Ag Alert Update: Prune marketers stress quality, safety Video

The key to success in the highly competitive world prune market is quality and food safety, and Californias prune sector stresses both of those elements as it markets its production.
Historically, it has been people over age 65 who have consumed most of the prunes, but we are trying to appeal to younger people by emphasizing the health and nutrition aspect of prunes, says Rich Peterson, executive director of the California Dried Plum Board. The key for us is quality and food safety. There are safeguards and regulations in California that ensure that our product is the highest quality, the most consistent quality on the market. When you compare that to Chile and Argentina, they cant even compete.
Peterson points out that it is only in America that this fruit is marketed as dried plums. Everywhere else in the world, they are called prunes.
California currently has about 900 prune growers and 21 processors. There are 64,000 bearing acres in California, with most located in two primary production areas—the Sacramento Valley (Butte, Sutter and Yuba counties) and San Joaquin Valley (Fresno, Madera and Tulare counties). California grows virtually all of the prunes produced in the United States.

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rungy07: Wow is that a lot of dried plums !!! Thanks for the info, believe it or not some of us older folks don't know how "prunes" are made either !!!

chileandriedplums: I agree that California produces a very good quality dried plum and makes more marketing than its Chilean competition. Fortunately, from a time now, Chilean companies have started with this trend of give an aggregate value to this product through good promotion. What I find a lack of truth, is that certain people like Mr. Peterson say so openly that it is only in America that this fruit is marketed as dried plums, being that California buy Chilean dried plums.

Author: CalFarmBureau; Uploaded: Oct 23, 2009; Duration: 1:3; Views: 124

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