Hilltop: I'd Like To Buy The World a Coke

-Cola, and became a hit record. The TV commercial, entitled "Hilltop", was directed by Haskell Wexler. The first attempt at shooting was ruined by rain and other location problems. The eventual total cost of the commercial was $250000 — an unheard of price in 1971 for an advertisement. The finished product, first aired in July 1971, featured a multicultural group of young people lip syncing the song on a hill outside Rome, Italy. Radio stations began to get calls from people who liked it ...
Author: AdvertNation; Tags: Coke Coca Cola Coca Cola Commercial Hilltop Commercial The New Seekers AdvertNation Advert Nation


















