eBay: Lets Make a Daily Deal

an auction site to a shopping destination. We translated its existing online Daily Deal initiative, which offers items at a reduced cost for a limited time, into an offline game show inspired by the TV program Lets Make a Deal. During the week of the promotion, eBay saw a 260 percent increase in first-time buyers and a 136 percent increase in first-time Daily Deal purchasers and has since maintained these levels. Karmen Johnson, Senior Vice President discusses our efforts. ... widget ebay ...
Author: EdelmanInc; Tags: widget ebay showtime


















