landorassociates Videos

Landor San Francisco's holiday campaign is distributing $10K to 3 local nonprofits. Funds are allocated based on visitors clicks at: landor.com

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[ bit.ly ] Symbian's new identity captures the essence of the open-source spirit—being a champion of collaboration, creativity, freedom, and community. While the rest of the mobile technology industry feels slick, sophisticated, and standoffish, Symbian breaks category conventions. It uses hand-drawn illustrations and a heart in its identity system to express the humanity in its technology. Its open and friendly. Its human and personable.

Tags: Symbian CI identity brands corporate Landor

[ bit.ly ] Landor's Designology event featured a conversation about innovation, design, design thinking and their roles in business and our everyday lives. Designology is part of our ongoing Landor Salon Series.

Tags: landor branding design identity brand consulting

[ bit.ly ] Quick overview of how Landor's work with the UK's fourth-largest food retailer, Morrisons, reversed its market share decline and made it the fastest growing UK supermarket. Landor created the brands look and feel; defined the brands personality, visual identity, and verbal tone; developed the in-store experience; and addressed own-label strategy and packaging design.

Tags: branding corporate identity Landor Morrisons UK

[ bit.ly ] Go behind the scenes at Landor's Dubai office to see how we created a new brand for Oman, from field research in its picturesque landscape to detailed calligraphy work in the studio. Listen to His Highness Sayyid Faisal Al Said speak about the experience of working with Landor.

Tags: destination branding branding Oman Landor Dubai

[ is.gd ] Our founder pioneered consumer research, modern logo design, and many of the other tools our industry relies on today. We have more than six decades of experience with the world's most successful brands a legacy that benefits our clients every day. That's why our archives aren't in the basement. They're at the Smithsonian along with photos and artifacts from our original headquarters, a retired ferryboat called The Klamath. Being in the history books is very satisfying. But if ...

Tags: walter+landor landor design branding history marketing communication san+francisco klamath

[ is.gd ] Executive Creative Director Peter Knapp's address at the 2008 Cannes Lions Advertising Festival. He makes the case for why design is imperative, not just a 'nice to have,' exploring the potency of placing it at the very heart of all communication; and why wooing and winning consumers' hearts and consequently their loyalty is the primary objective of successful brand design.

Tags: design branding marketing

[ is.gd ] A Changing World - Rethinking the Brand Agenda took place in London on 22 May 2008. Guests from the United Kingdom and abroad were informed, stimulated, and engaged in debate with a diverse mix of speakers from business, academia, and the brand world. The speakers offered their perspectives on change and how it relates to business and brand issues today.

Tags: branding disruption change future landor

[ is.gd ] Society, business, and technology—theyre advancing and converging, faster and faster every day. So what does that mean for the future? And, as we evolve, what do we stand to gain—or lose? We asked four experts from diverse backgrounds to explore these questions with us at the Landor Salon. And now we invite you to imagine with us the many possibilities that lie ahead.

Tags: branding technology future acceleration speed

[ is.gd ] When a customer makes a purchase, how much of their decision is made by reason? By emotion? And what are the implications for the marketing equation? Landor thought these would be particularly interesting questions within the B2B and B2C technology space, where organizations are often characterized by highly rational, engineering-driven cultures.

Tags: branding technology logic emotion