adtechNY Videos

David Spark here, reporting for ad:tech at ad:tech NY 2009. I spoke with Josh Crandall, President, Co-founder of Netpop Research. I asked him what his sense of the buzz on the floor, and he said that hes seeing a new sense of respect for the consumer. He mentioned the company Upsell which engages with consumers with instant messaging when they visit the site. I must say I saw Upsell a couple of years ago and that instant messaging was fully robotic and a tad annoying. Josh says that its ...

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David Spark here, reporting for ad:tech at ad:tech NY 2009. I chatted with Ted Murphy, CEO of Izea, the company that makes the paid blogging service, Social Spark. Wonder why I was so interested in them? I had met Murphy before and followed up with him, not just because hes got two new services, Sponsored Tweets, and sponsored guest blog posts, Sponzai. The idea for Sponzai is your company can write a blog post and another blogger can put the entire blog on their site as a sponsored guest ...

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David Spark here, reporting for ad:tech at ad:tech NY 2009 and heres my second and last show report for the conference. Watch this video for a full summary of my findings from today and make sure you watch my show report from yesterday. Thanks again to everyone who participated in interviews. And thanks to you for watching.

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David Spark here, reporting for ad:tech at ad:tech NY 2009. I spoke with Pete Blackshaw, EVP of strategic services at Nielsen about the sometimes uneasy relationship between paid (advertising) and earned (blogging and articles) media. I asked how paid advertisers can work better with earned media and Blackshaw said that advertisers need to understand the role that earned media plays with paid media. It can reinforce the message, take it to the next level, change it, or tear it down....

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David Spark here, reporting for ad:tech at ad:tech NY 2009. After a session entitled Place-Based Digital and Video Ad Networks-The Time Has Come I spoke with the three panelists, Gareth Ellen, EVP, Director of Digital for Ogilvy Action, Limore Shur, Founder and Chief Creative for Eyeball, and Patrick Moorhead, Director of Emerging Media for Razorfish. The insights that came out was the need to facilitate the media buying experience, not to worry whether this experience was so new or so ...

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David Spark here, reporting for ad:tech at ad:tech NY 2009. Looking to advertise to the Hispanic market, reaching all of Central and South America? Make sure you understand the cultural sensitivities of every community. I spoke with Carlos R. Cobian, Global Sales and Marketing Director for Wireless Idea who told me that this becomes quite an issue for his business which is mobile marketing to Hispanics. For example, Cobian said, a word that might mean cupcake in one culture may mean a sexual ...

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David Spark here, reporting for ad:tech at ad:tech NY 2009. Ive been analyzing the social media monitoring space for a while, and I was impressed with the interface Sysomos was showing off. While there are many tools out there that will tell you what people are saying about you, Sysomos has a buzz graph that shows some of the hot terms that keep coming up and especially show you how certain terms correlate more strongly than other terms. For example, in the demo, Aubrey Podolsky, Manager of ...

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David Spark here, reporting for ad:tech at ad:tech NY 2009. The FTC is requiring bloggers to disclose when theyre receiving money for a company or product endorsement. I spoke with Thomas A. Cohn, an attorney with Venable which is working with clients very closely on this matter. Cohn explained that what the FTC said is they expect an advertiser to make sure that if a blogger is being compensated or given a free item to talk about the company, then they need to make sure the blogger does ...

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David Spark here, reporting for ad:tech at ad:tech NY 2009. The best way to target your audience is to simply ask them what they want. Pangea Media does exactly that with fun quizzes. I spoke with Seth Lieberman, CEO of Pangea Media, who talks about how quizzes provide a better level of engagement.

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