MLAfeedbackTV Videos

MLA has embarked on an exciting 11 week sponsorship of channel tens popular television show Are you smarter than a fifth grader?, hosted by well known comedian and TV show host Rove mcmanus, to drive demand for red meat and educate consumers on its many nutritional qualities. The dual viewing audience of parents and children and the educational quiz-show format of the program, which attracted more than one million viewers last year, provide the perfect platform for driving home the messages ...

Tags: Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture meat nutrition

MSA Sheepmeat defines a pathway from the farm to the consumer which guarantees the eating quality of each cut when cooked in a specific way. MSA Sheepmeat has been picked up by a sizeable chunk of the industry in the month of May alone a record 11500 carcases were put through the system. The MSA specifications on-farm include condition score and finishing, with a requirement that stock be gaining at least 100grams a day for two weeks prior to slaughter. Ross Graham from Cowra, a registered ...

Tags: Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture pathways to premiums Meat Standards Australia MSA sheepmeat

Knowing how much it costs to produce a kilogram of beef or lamb is a powerful benchmarking tool for producers and mlas cost of production calculator makes it a simple process. Taking data on production, livestock enterprise costs, labour and overheads, a cost per kilogram can be figured out, which can then be used to compare performance from one year to the next, or against other producers in the region. Cattle producer Craig Brewin shows us how the process of calculating his costs/kg ...

Tags: Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture cost of production

mlas National Livestock Reporting Service (NLRS) is an independent market intelligence agency servicing the meat and livestock industry. The NLRS provides an independent source of livestock market data, collected directly from major prime and store markets, direct sales and wholesale meat markets. feedbacktv went on the road with Trevor Hess, a Queensland livestock market officer and discovered the accuracy of NLRS reporting. Programs and data capture devices have been developed for market ...

Tags: Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture NLRS market data

The Australian sheep industry is about to enter a new era that will offer faster, cheaper and more accurate breeding information. A new piece of technology called a SNP chip is in the final stages of development. The SNP chip is a small chip of glass that can hold up to 60000 known gene markers from sheep DNA. If validated, around a thousand of these gene markers will form the basis of an industry SNP chip, offering markers for the most sought after traits. These will then be embedded into ...

Tags: Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture SNP chip gene genetics DNA MERINOSELECT LAMBPLAN

The reproductive performance of a herd is probably one of the key profit drivers in a cattle enterprise, however the variation in reproductive performance in cattle costs the industry $15 million annually. The Northern Australian Beef Fertility Project also known as Cash cow is a four-year project developing a highly accurate database system of the reproductive performance of northern Australian beef herds. The database will identify the factors having the biggest impact on herd reproductive ...

Tags: cash cow Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture

Entice magazine, produced by MLA, is a success story providing simple, how-to beef meal ideas. Due to the increased popularity and recognition of Entice, mla's consumer marketing team has begun advertising it in its own right using icon of Aussie swimming Laurie Lawrence.

Tags: Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture Entice beef marketing Laurie Lawrence

The Walmsley Family from Coolup focus their sheep enterprise entirely on supplying the live export market. Throughout the year, Eric Walmsley buys sheep out of sale yards to fatten in the paddock before selling them into the export market, with an annual turn-off of 30-35 thousand head per year. Current export volumes nationally run at around four million sheep a year. Prior to each shipment, export buyers spend up to three weeks sourcing sheep, drafting out any that are unsuitable to travel ...

Tags: livestock exports Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture export feedlot animal production export

Trevor Jorgensen and his wife Colleen run 1200 beef cattle at Delungra in NSW. Although they know a thing or two about finishing cattle, Trevor has started taking some of the guesswork out of his job by adding the Beefspecs Calculator to his range of decision-making tools. Beefspecs is a simple tool used to predict carcase weight and P8 or rump fat thickness in beef cattle by using a range of animal, production and management inputs, which include starting liveweight, P8 fat depth and frame ...

Tags: Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture carcase specifications meat export HGP carcase weight animal production cattle production

If you feel like a challenge, have a go at cooking these scrumptious braised beef ribs or if you are looking for other cooking ideas go to mla's consumer website - www.themainmeal.com.au

Tags: mainmeal.com.au sailors thai braised beef ribs cook beef ribs cooking demonstration how to cook beef Meat & livestock Australia red meat cattle sheep Australia meat farm agriculture