GoogleBusiness Videos

This video walks you through the steps to review sites in Ad Planner.

Tags: google adwords advertising ad planner site sites

The search based keyword tool helps you find additional keywords that are relevant to the products and services you advertise on your website.

Tags: adwords optimization optimisation roi advertising sbkt keywords

A brief demonstration showing how to determine your ad's performance in different positions using Google Analytics. Use this to find out the difference in conversion rate when your ad shows above or to the right of the search results.

Tags: google ad conversions ad positions google adwords adwords ad analytics adwords analytics online ads

See how advertisers using Conversion Optimizer can achieve double digit % increases in conversions while paying the same or less for each conversion. You'll hear from an advertiser who has experienced success with the feature; plus learn about other benefits, features and best practices. For more information, visit www.google.com/adwords/conversionoptimizer

Tags: Conversion Optimizer AdWords conversion tracking CO CPA bid management ROI profits CPA bid simple bid management google advertising google google ad tracking online advertising adwords advertising

This is a summary video of the 2009 WPP-Google Marketing Research Awards. Hear from Google's Chief Economist, Hal Varian, and from some of the award winners about their research and findings to date.

Tags: Google WPP research awards marketing awards internet research Google research google awards google and agency WPP research Hal Varian

This video walks you through the steps to define an audience in Ad Planner.

Tags: ad planner Google Ad Planner media planning Google Google business google ads audience targeting google audiences

Learn about Ad Planner's basic navigational features.

Tags: ad planner Google Ad Planner media planning google google business google ads Google media planning Google ad tools

More than ever before, physicians are online for health, medical and prescription drug information. The Internet is now an integral part of their clinical practice and the information online impacts health decisions. Are you adapting your online strategies to target physicians? In a recent study, Google explored how physicians use the Internet, and specifically search, as a part of their clinical practice. The insights will help you best utilize the Internet and search in your physician ...

Tags: google business google health health physicians online

As emerging markets grow rapidly and oem's increasingly serve consumers from a global lens, understanding the international auto consumer becomes critical for us as marketers, no matter where we are based. Join Google, in partnership with netpop, as we share new research for 17 key markets around the world.

Tags: auto automotive auto dealers international auto google auto cars auto consumers car customers google business google

With 2010 just around the corner, getting ahead of the recovery is top of mind. But where should a marketer focus? In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. On November 10, 2009, Google's Bonita Stewart, Managing Director of US Sales, hosted a webinar covering these topics.

Tags: Think2010 google google business recession marketing google marketing innovation in marketing marketing innovation marketing strategy business strategy