CultureOfInsight Videos

Tags: the wireless 2

Short promo for the Livewire survey, due to be launched early in 2010.

Tags: Livewire video

A video created for Mediatel's Future of Radio conference, September 2009. Includes research by Culture of Insight on attachment to different media.

Tags: radio; market research

While we're swimming in data from the Internet, until we can make more sense of it, traditional market research methods seem secure. But a whole load of new sources of free data are now being packaged up into useful online resources. In these cash-strapped times we might be able to save money on research by using these free sources - but you can't cut corners on good insight.

Tags: brandtags; google insights; research; market consumer insight; free research

Why do we always try and communicate a bucketload of numbers using lecture-room communications styles? As much as we'd like to think otherwise, our audience just doesn't take it in. This video just makes some useful suggestions about how we can change the communication of market research findings to make our insights more memorable.

Tags: market research; insight; culture of media research

Part 1 of Culture of Insight's research into how market research can increase its value to the media and advertising business.

Tags: market research; media; advertising

Part 2 of Culture of Insight's research into how market research can increase its value to the media and advertising business.

Tags: market research; media; advertising; culture of insight