The adidas Marathon tracker by Marvellous helped supporters to track friends or family who were running, so they could be there to support them all the way to the finish line. A mobile site allowed them to see where their runners were in the Marathon, what speed they were running and an estimated finish time.
Tags: adidas marathon mobile campaign marketing running tracker london
As part of adidas's F50i campaign, Marvellous used mobile image recognition to bring to life interactive posters around the UK. Passers by could snap and send mobile photos of the Messi poster to get exclusive branded content on their handset.
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Marvellous created the Vodafone Wish Factory to launch the HTC Magic handset. Users were asked to send in wishes of what they wanted their phones to do. The winning idea would then be made into an app!
Tags: HTC Magic Marvellous Vodafone Wish Factory mobile campaign marketing advertising
