
the three panelists, Gareth Ellen, EVP, Director of Digital for Ogilvy Action, Limore Shur, Founder and Chief Creative for Eyeball, and Patrick Moorhead, Director of Emerging Media for Razorfish. The insights that came out was the need to facilitate the media buying experience, not to worry whether this experience was so new or so different, and to take hold of an experience thats close to the consumer. ... ad:tech adtech advertising marketing ad-tech adbuying mediabuying razorfish eyeball ...
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