Matrix_Teaser_Online_PreRoll_Media.mov

This subversive commercial in a series of spots for an untraditional ad campaign for the 2009 Toyota Matrix. Michael Ferrare was commissioned to creative direct and integrate this untraditional ad the campaign. 2009 Cannes Titanium runner up and D&AD book selection. Thanks to the Tom Eslinger os S+S, Mekanism and Hyperfactory and the iChameleon group for the delivery and wonderful expertise. Innovative advertising, media and integrated digital campaign. ... "Innovative advertising" "new media" ...
Author: agencymagma; Tags: Innovative advertising new media integrated digital campaign advertising award mobile advertising


















