Newspaper Micropayments: Sindik Research Presentation

that brand loyalty increases user likelihood to adopt micropayments for online newspapers, but the uses and gratifications associated with reading online newspapers did not increase the willingness to adopt micropayments. This research was conducted as a part of Dr. Kaye Sweetser's fall 2009 JRMC 8010 graduate Research Methods class at UGA's Grady College. Her final research report is at podcasting.gcsu.edu ... grady uga gradycollege jrmc8010 research AmySindik newspaper micropayments ...
Author: kayesweetser; Tags: grady uga gradycollege jrmc8010 research AmySindik newspaper micropayments payforcontent


















