Use of Social Tools among Nonprofit Publics: Research Presentation

UGA Grady College PR undergraduate students Catherine Capers, Lesley Anne Dickerson, Kristin Eichbauer, Rebecca Holton, and Lauren Miller present their original research Relationship Management: A Study of Non-profit Internet Presence. This online survey investigates how a non-profit organization's Internet presence strengthens relationship management between the organization and its publics, as reported by 222 respondents. Respondents reported online behaviors and interaction with non- ...
Author: kayesweetser; Tags: uga grady gradycollege PR publicrelations adpr3510 katycapers CatherineCapers LesleyAnneDickerson KristinEichbauer RebeccaHolton LaurenMiller


















