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Search Marketing Manager – MediaCom

Monday, November 24, 2008

MediaCom

Search Marketing Manager

We are seeking hard working, detail-oriented manager level executives with a good understanding of Search Marketing.

Key Responsibilities:

The Search Engine Marketing Manager is responsible for the development and day to day management of Search Engine campaigns for a portfolio of clients (accounts to be specified)
Working closely with search teams and agency business teams, key responsibilities include:
Work with Regional Director to identify agency clients for Search Marketing activities
Develop search strategy based on program objectives
Management of Search Engine Marketing Executives in the execution day-to-day deliverables:

Skills Required:

Minimum Bachelor/Polytechnic degree or higher (majoring in Marketing and/or Management Information Technology or related studies)
2-3 years of experience in the Search Marketing/Analytics field
Proven search engine marketing experience coupled with knowledge of Google AdWords and Yahoo! Search Marketing
Solid understanding of site conversion and user experience best practices
Ability to lead, develop, and motivate the search marketing executives working on your team
Understanding of search engine technology platforms (e.g. bid management)
Strong working knowledge of Excel and attention to detail – use of macros and pivot tables a plus
In-depth understanding of how search engines rank sites and how their algorithms are evolving
Strong analytical skills and experience with testing
Excellent written and verbal communication skills
Must be able to multi-task and work in a fast-paced deadline oriented environment
Motivated and creative with the ability to self-manage
A team player who enjoys working in a diverse and dynamic environment
Proficiency in English and Mandarin (Korean or Japanese a plus)
Technical web experience including HTML, JavaScript, Content Management Systems, and other scripting languages a plus