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Head of Digital – EURO RSCG PARTNERSHIP

Saturday, January 17, 2009

Category: Jobs. Tags: Advertising - Strategic Planning, EURO RSCG PARTNERSHIP, Jobs in China, Marketing / Public Relations - Marketing - Marketing Communication.

EURO RSCG PARTNERSHIP

Join one of the Hong Kong’s leading advertising agencies and be part of one of the top 5 global advertising networks – Euro RSCG Worldwide. We are seeking a focused, proactive candidate to fill the following position.

Head of Digital – based in Beijing, China

Responsibilities

Develop and execute Digital Business growth plans, leading the company into exciting interactive marketing opportunities in website, online media, CRM & mobile engagements;
Develop and manage long-term strategic client relationships;
Lead strategic growth and expand revenue generation with existing clients;
Strategically pitch new business opportunities & win new clients;
Develop/manage department P&L & client budgets;
Pitch new business and manage multiple accounts;
Manage & develop multi-disciplinary team of creative, tech & client services professionals;
Work closely with regional counterparts (primarily in Shanghai) coordinating resources, sharing knowledge, and raising cross-regional efficiencies;
Work closely with functional counterparts (CRM, Direct Marketing, Media, ATL) to improve Integrated Marketing capabilities for the company and realize true TTL service delivery for our clients;
Recommend and help structure lucrative partnership opportunities that deliver end-to-end service value for clients and revenue growth for the company.

Requirements:

8+ years experience in Digital/Interactive business development & strategy – ideal candidate will have 3+ years China experience in 4A agency at Dir/Sr. Mgr level;
Bachelor’s Degree required, ideally with Business, Marketing or Technical major. MBA preferred, but not essential;
Proven track record formulating & implementing interactive marketing/customer acquisition programs;
Strong familiarity with Digital Business/Marketing practices in China together with knowledge of domestic digital business landscape & major players;
Experience leading/managing a multi-disciplinary team, with a focus on inspiring and developing future leaders of the company. This individual must inspire loyalty and be a role model for his/her staff;
Keen sense of accountability, timeliness and attention to analytical detail;
Experience managing multiple simultaneous projects involving cross-functional teams; with budget, schedule and resource constraints;
Proven P&L management experience;
Experience in or solid understanding of Client Relationship Management, Content Management, Analytics, Digital Marketing, CRM, E-Commerce, Mobile and Internet Technologies;
Excellent interpersonal, written, and verbal communication skills;
Strong cross-functional understanding and cross-cultural sensitivities;
Team player who is a creative, energetic forward-thinking individual;
Fluent in Chinese AND English is a must.