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Executive, Brand & Consumer Marketing (Disney Channel) – The Walt Disney Company (Southeast Asia) Pte Ltd

Tuesday, February 10, 2009

Category: Jobs. Tags: Jobs in Singapore, Marketing / Public Relations - Marketing - Brand / Product Management, Marketing / Public Relations - Marketing - Direct Marketing, Marketing / Public Relations - Others, The Walt Disney Company (Southeast Asia) Pte Ltd.

The Walt Disney Company (Southeast Asia) Pte Ltd

Walt Disney Television International (Southeast Asia) is a fast growing regional television network and is seeking a self-driven individual who is highly motivated and committed to join us in the following role.

Executive, Brand & Consumer Marketing (Disney Channel)

This role is responsible for the coordination and support of Disney Channel’s consumer marketing activities; and promotion and maintenance of the business’ digital media initiatives (channels’ websites and mobile services). This position reports to the Manager, Brand and Consumer Marketing (Disney Channel).

Responsibilities:

Coordinate Disney Channel’s consumer marketing and viewership activities in markets, specific responsibilities include:
o Liaising with external agencies – media houses, creative, events – to execute marketing activities
o Internal coordination with programming and production departments on monthly work orders for on-air and off-air video/audio materials. Inclusive coordinating traffic of incoming and outgoing materials
o Tracking of consumer marketing spends for budgetary analysis and reporting
Coordinate Disney Channel’s franchise marketing activities in markets
Manage Disney Channel and Playhouse Disney websites as well as Disney Channel Mobile Xtra service, which includes:
o Oversee the through-the-line production of the websites and wap site (Disney Channel portion) and prepare monthly sitemaps
o Determine the monthly program and promo priorities with programming and marketing teams, including video requirements
o Prepare monthly briefs and assets
o Plan and execute promotion plans and service upgrades for the websites; for the Disney Mobile Xtra, you will liaise internally with Disney Interactive Media Group (DIMG) and externally with Starhub to coordinate the monthly promotable and specific promotional plans for the service
o Monitor the website/mobile traffic and provide performance measurement of contests/promotions from raw data
Any other projects that might be assigned periodically

Requirements:

A Degree/Diploma, preferably in business management, or marketing communication
3 to 5 years of experience in similar capacity with MNCs, and a good knowledge of administration related services
Good command of spoken and written English
Highly self-motivated, initiative and able to adapt to different environment and situation
Excellent knowledge of the Internet and Microsoft office skills

We offer a competitive compensation and benefits package, as well as an exciting and challenging environment with the opportunity to learn, grow and have fun. If you think you are the right person, email us your detailed resume together with current and expected salaries by 15 February 2009 or mail to:

The Walt Disney Company (Southeast Asia) Pte. Limited
No. 4, Loyang Lane, #01-01/02
Singapore 508914

We regret that only shortlisted candidates will be notified.