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Director of Branding – Miramar International Hotels Management Corp. S.A.

Sunday, May 31, 2009

Category: Jobs. Tags: Jobs in Singapore, Marketing / Public Relations - Marketing - Brand / Product Management, Marketing / Public Relations - Marketing - Direct Marketing, Marketing / Public Relations - Marketing - Marketing Communication, Marketing / Public Relations - Public Relations - Event Management, Miramar International Hotels Management Corp. S.A..

Miramar International Hotels Management Corp. S.A.

Miramar International Hotels Management Corp. S.A. is a wholly owned management subsidiary of the Miramar Group which has long been one of the most dynamic players in Hong Kong’s hospitality industry. Over the years, our vision, creativity and pursuit of excellence have laid the foundation for our success as a multi-faceted, publicly listed corporation. Today our operations include the management of 8 hotels and serviced apartments as well as top quality restaurants in Hong Kong and other locations and we are continuously expanding actively in hotels, service apartments and F & B projects in China and South East Asia. In order to strengthen our project development team, we now look for a seasoned professional to join us as:

Director of Branding

The Role

To be in charge of the overall hotel branding and promotion strategies, including the development and management of brand marketing for hotels, serviced apartments, spas, restaurants and bars under the management of Miramar International Hotel Management Co Ltd, Hong Kong and overseas.

The Job

Formulate a branding framework and strategy for the respective operations and developments under the management of the Company
Create different brands based on class, characteristic and service level of different properties and operations
Develop style guides and benchmarks for consistent application and maintain the brand identities for the different properties and operations
Seek to increase the product’s perceived value to the customer and thereby increase brand equity
Plan and develop marketing strategy and promotional campaigns consistent and supportive towards the overall branding concept
Apply brand management discipline and expertise including but not limited to product analysis, brand differentiation and segment positioning to provide inputs and guidelines to operation heads to facilitate their development of Operation Manual/Guidelines which set all qualities and standards for the deliverables of product and services of our brand.
Oversee the development and execution of programs according to the guiding principles of the brand strategy.

The Requirement

A bachelor in Hotel Management or related disciplines
Working within an environment with corporate identity standards and guidelines is essential
Senior-level brand and marketing communications management experience with an established hotel group is required
Exceptional business acumen and marketing sense
Good interpersonal skills area a key for facilitating and managing teams and key stakeholders.
A team leader and a team builder

Please email us your application and resume or mail to:
Group Human Resources Department, 15/F, Miramar Tower, 132 Nathan Road, Tsimshatsui, Kowloon or fax to 2311-5793

All applications will be treated in strict confidence and only be used for recruitment related purpose.